Kazteh Systems, a supplier of server equipment and IT infrastructure from major global manufacturers, came to us.

We had a challenging task: to create a corporate website that would also work as a full-fledged online store.

The main difficulty of the project was finding the right balance. The website should not look like a typical online store with an overloaded catalog and a “product showcase” on the first screen. At the same time, it could not be just a classic corporate website without convenient access to products.

We needed to carefully combine two different usage scenarios in one product: — preserve the solid image of a large B2B distributor — and at the same time give clients a convenient tool for browsing and selecting equipment

We designed the website architecture so that the corporate part and the online store work as one ecosystem, while not interfering with each other.

The main focus was on the corporate presentation: company expertise, solutions, business areas, partners and infrastructure capabilities.

At the same time, we integrated a separate online store block on the main page with popular products and quick access to the full catalog.

In essence, the main page became a neat preview of the store inside the corporate website. After switching to the catalog, the user entered a full e-commerce section with a convenient product structure.

This approach made it possible to preserve the serious B2B image of the company without turning the website into a regular online store.

As a result, we created a strong hybrid of a corporate website and an online store that visually and functionally matches the level of a large IT distributor.

After many design stages and iterations, we managed to build a harmonious combination of two different approaches in one interface. The website kept its corporate presentation and status, while remaining a convenient tool for working with products.

We did not have to sacrifice either design or user convenience. As a result, Kazteh Systems received a modern web application that strengthens trust in the brand and helps work more effectively with clients and sales.