A serial entrepreneur and founder of Kakos, a service for Wildberries sellers, came to us. The team handled product purchasing, packaging, labeling and delivery to WB warehouses, so they understood sellers’ pain points from the inside.

The classic Wildberries seller model is too long and risky. First, the seller analyzes a product, then orders it from China, waits 1.5–2 weeks for delivery, handles logistics, sends the goods to the Wildberries warehouse and only receives the money back after sales. The full cycle can stretch for months, while the risks remain high: returns, fines, frozen money in stock and leftovers that may simply never sell.

To solve this problem, Kakos first launched an alternative model through a Telegram channel. They gathered products from Moscow wholesalers in one place and allowed other sellers to publish those products on their own Wildberries accounts without purchasing them upfront.

The model worked simply: the seller listed the product, received an order and passed the data to the Kakos team. Then Kakos took over the whole process — purchasing, packaging, labeling and delivery to the Wildberries warehouse.

This approach significantly shortened the seller’s path and reduced risks. But over time, Telegram could no longer handle the scale. The number of processes grew, order volume increased, manual work became excessive, and there was not enough transparency or automation.

At that point, the Kakos team came to us with the task of creating a full B2B platform where all processes would be digitized, and sellers could find products, publish them on Wildberries and manage orders through a single system in just a few clicks.

The main audience of the platform was Wildberries sellers, and user activity inside the system turned out to be so high that over time the platform data started turning into a full analytical tool.

At this stage, a new idea appeared — to build in our own subscription-based analytics. As a result, users could not only search for products to sell, but also immediately see demand analytics, find promising items, evaluate the market and publish products on their Wildberries accounts right away.

The result was a single ecosystem: analytics, product search, order management and interaction with Kakos — all inside one platform.

Before this, many processes were handled through Telegram chats, Excel spreadsheets and even ordinary notebooks. Because of this, emergencies happened regularly: data was lost, orders were forgotten, employees spent a lot of time searching for information in conversations, and it was difficult to control the processes.

After the platform launch, all work became transparent and systematic for both the team and the clients.

Now sellers do not need to constantly message managers and ask for statuses in chats. It is enough to enter the system, place an order, attach the required files and then track the whole process — from product purchasing to delivery to the Wildberries warehouse.

As a result, the company reduced manual work, removed communication chaos and received a convenient tool for managing all operational activity in one place.